CHARLOTTE STEVENS
CREATIVE

I'm a creative interested in what makes ideas resonate in the real world.

I enjoy helping turn early ideas into things people can understand, connect with and respond to.

Over the years I've worked across agencies, brands and my own businesses, which has given me experience seeing ideas from different angles.

I'm drawn to projects where there's still room to ask questions, connect the dots and help make something better.

get in touch char.stevens@gmail.com

KILO vintage

It turns out old t-shirts can draw some of the biggest retail crowds in Aotearoa.

KILO is our vintage clothing business that sits closer to an event than a traditional retail experience.

The idea came from watching our sister brand, magichollow, compete in an increasingly crowded market. So we decided to mess with the format but keep the product the same. 

Customers dig through large volumes of vintage clothing, fill their baskets and pay by weight at the end.  

The result? Lines over one-thousand shoppers long and viral videos galore (click along to see the ODT coverage).

Glow Lab Speculative Social Strategy

An independent social strategy exploring how Glow Lab could move beyond category content and build a brand people actually want to follow. 

Through community, creator participation and more unexpected brand behaviour, the work looks at making Glow Lab more distinctive on social.

Buffer In A Minute

Buffer was a finance client with a product that wasn't particularly exciting to talk about. I saw an opportunity to make it more engaging by pitching a short-form video series that simplified complex topics with a bit of humour and personality.

Although it wasn't part of the original brief, I took the idea from pitch through to scripting, location scouting and production support, helping turn a dry financial product into content people actually wanted to watch.

It's a good example of how I like to work: spotting opportunities, backing an idea, and seeing it through from concept to execution.

magichollow

Before KILO, there was magichollow.

For years we travelled to Los Angeles to source vintage clothing, spending days in rag houses looking for pieces we thought our customers back home would love.

What started as a retail business grew into something bigger. Through storytelling, magichollow introduced a generation of young Kiwis to American vintage culture.

Customers queued for new drops, followed our buying trips and built wardrobes around items that felt chosen for them.

McDonald’s x Rick & Morty

At Fuse OMD, I worked on the launch of McDonald's Rick & Morty Szechuan Sauce campaign, writing social copy that spoke to the show's cult fan base.

Copy lines included:

"Coming soon, the best sauce in the multiverse."

The Warehouse Group

Weekly retail advertising isn't always the sexiest work in the world, but it's one of the best training grounds for a copywriter.

Working across The Warehouse, Warehouse Stationery and Noel Leeming, I adapted campaigns for TV, radio, Spotify, digital and in-store channels.

The role included scripting, copywriting and voice-over direction across a high volume of weekly work.

V Energy

At Fuse OMD, I worked on social campaigns for V Energy, contributing concepts, copy and social strategy.

One project saw us develop a series of short-form, UGC-inspired videos featuring Bongo Cat, extending the character from TV into social.

I contributed to the concepts and copy that helped define Bongo Cat's voice: playful, irreverent and always punching up. The content tapped into topical news and pop culture while staying true to the V brand.

Examples included:

• "I've got the gig guide from DJ Jacinda. Let's go club-hopping in Bali!"
• (Australia) "I've got some sweet travel tips from ScoMo. Hawaii beach party?"