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CHARLOTTE STEVENS
Creative Direction + Cultural Strategy

I'm interested in culture, emerging trends and changing behaviour. 

Spotting what's coming, understanding what it means for brands and finding opportunities before the brief.

I shape ideas, sharpen the message and get the work made.

With 15 years' experience across agencies, brands and independent businesses, I work from positioning and concepts through to copy, creative direction and production.

I’ll happily make the work myself, or bring in and guide the right people when it needs specialist hands.

get in touch
char.stevens@gmail.com





KILO VINTAGE
Co-founder / Creative Lead

It turns out old T-shirts can draw some of the biggest retail crowds in Aotearoa.

THE THINKING
We watched our sister brand compete in an increasingly crowded vintage market, so we changed the format. KILO turned shopping second-hand into something closer to an event.

ON THE TOOLS
Brand positioning, concepts, copy, campaigns, shoots, social, event design and production. I’ll shoot something on my phone, write the copy, voice it, edit it and upload it.

THE RESULT
50+ pop-ups across 18+ cities, queues over 1,000 people long, viral videos and more than 100,000kg of clothing moved.