CHARLOTTE STEVENS
I’m a creative generalist working across brand, social, content and communications.
I’m interested in what makes ideas resonate in the real world, and in turning early thinking into things people can understand, connect with and respond to.
Over the years I’ve worked across agencies, consumer brands, retail, production and my own businesses, developing campaigns, brand voice, social content, customer communications and creative ideas across a lot of different formats.
I’m at my best when there’s still room to ask questions, understand the audience, connect the dots and help shape the work before it’s fully formed.
get in touch
char.stevens@gmail.com
Buffer was a finance client with a product that wasn't particularly exciting to talk about. I saw an opportunity to make it more engaging by pitching a short-form video series that simplified complex topics with a bit of humour and personality.
Although it wasn't part of the original brief, I took the idea from pitch through to scripting, location scouting and production support, helping turn a dry financial product into content people actually wanted to watch.
It's a good example of how I like to work: spotting opportunities, backing an idea, and seeing it through from concept to execution.