CHARLOTTE STEVENS
Creative Direction + Cultural Strategy
I'm interested in culture, emerging trends and changing behaviour.
Spotting what's coming, understanding what it means for brands and finding opportunities before the brief.
I shape ideas, sharpen the message and get the work made.
With 15 years' experience across agencies, brands and independent businesses, I work from positioning and concepts through to copy, creative direction and production.
I’ll happily make the work myself, or bring in and guide the right people when it needs specialist hands.
get in touch
char.stevens@gmail.com
THE WAREHOUSE GROUP
Copywriter / TV, Radio & Retail
Three brands. Every channel. Every week.
THE THINKING
Retail moves fast. The challenge was making big campaign ideas work across different brands, audiences and formats, without losing their impact.
ON THE TOOLS
Scripting, copywriting, campaign adaptation and voice-over direction across TV, radio, Spotify, digital and in-store.
THE RESULT
A constant stream of national advertising for The Warehouse, Warehouse Stationery and Noel Leeming. Delivered week in, week out.